Senior Marketing Automation Consultant

We're hiring a Marketing Automation Specialist to join our Brand & Marketing team as we embark on a major transformation of our marketing technology stack. With significant investment into new CRM, digital and AI capabilities, this is an exciting opportunity to help shape how we operate as we modernise our tools, data, and customer journeys.

This role will join the Marketing Automation team that partners closely with key areas across Marketing, Data Ops, Insight, Development, Architecture, Campaign Management, Solution Design, and IT. You'll play a hands-on role in delivering impactful campaign activity while contributing to the evolution of our new marketing technologies.

This is a great chance to make a visible difference-supporting high profile projects, building modern customer experiences, and adding real value as we enhance our capabilities. About the Role

• Build and maintain marketing automations and multichannel customer journeys
• Support delivery of day-to-day campaign activity across the wider marketing team
• Work closely with colleagues across Marketing Automation, Data Ops, Insight, Development, Architecture, Campaign Management, Solution Design, and IT
• Handle ad hoc requests to enable effective campaign execution
• Use data confidently to plan, segment and optimise personalised, multichannel campaigns
• Contribute to shaping and improving the marketing technology stack as new tools are implemented

Do you have experience in HTML?, * Good working knowledge of Marketing cloud or ESP platforms (Ideally having experience with Microsoft 365, but not essential.)

• Prior hands-on experience in data planning and campaign management
• Good experience with data segmentation and dynamic/personalised campaigns
• Multi-channel experience - email, SMS, Push, In-App, events
• Experience with building journeys and automated triggers
• Used to working to robust processes in terms of quality checking - QC, sign off and testing
• Ideally have HTML experience
• An interest in learning new tech as we roll out more MS365 functionality

We're the UK's largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.

Inclusion, diversity and belonging

We're an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected - whatever their background.