Social Commerce Executive

We are looking for a commercially driven and detail-oriented Social Commerce Executive to take ownership of our TikTok Shop channel and drive its next phase of growth.

This role is suited to someone with hands-on experience in TikTok Shop or social commerce who understands both performance and content. You'll be responsible for managing day-to-day operations, content planning and promotional execution, scaling affiliate partnerships, optimising product listings, analysing performance data, and working closely with our live agency to maximise revenue.

You will play a key role in shaping our TikTok Shop strategy and turning it into a significant revenue stream for the business.

️ What You'll Be Doing:

TikTok Shop Management

• Own and manage the OHS TikTok Shop account day-to-day
• Oversee product listings, ensuring they are fully optimised (titles, imagery, pricing, bundles, promotions) and visible for purchase
• Ensure promotions and campaigns are executed correctly and on time
• Liaise directly with our TikTok Shop Account Manager to stay fully up to date with platform developments, new features, campaign opportunities and best practices

Affiliate & Creator Management

• Recruit, onboard and manage TikTok Shop affiliate creators,
• Build strong relationships with creators to drive consistent GMV via our sample strategy
• Monitor affiliate performance and commission structures
• Identify opportunities to scale high-performing partners

Live Selling & Agency Management

• Work closely with our live agency to plan and optimise live shopping sessions
• Coordinate on-trend product selection, offers, stock levels and campaign messaging for live events
• Track live performance metrics and identify opportunities to improve conversion, engagement and AOV

Performance & Reporting

• Identify trends, risks and growth opportunities
• Provide regular performance updates to senior management
• Track daily, weekly and monthly KPIs including GMV, CVR, AOV, traffic, content and affiliate contribution

Platform & Operational Management

• Manage our Lark accounts with creators
• Ensure compliance with TikTok Shop policies and best practices
• Stay up to date with TikTok Shop updates, trends and new features
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• Hands-on experience with TikTok Shop (brand or agency side), with a strong understanding of TikTok algorithm and audience behaviour.
• 2-3 years' experience in eCommerce, marketplace management or social commerce
• Experience managing affiliates or influencer partnerships
• Strong commercial awareness and data-driven mindset - comfortable working with performance metrics and reporting tools
• Highly organised with strong attention to detail, and ability to work to tight deadlines
• Confident communicator who can work cross-functionally and with external agencies and teams
• Proactive, adaptable and growth-focused

Desirable

• Confident on camera
• Experience in homeware, retail or D2C brands
• Experience managing live shopping campaigns
• Degree in Marketing, Business or related field beneficial
• Strong understanding of TikTok trends and content formats
• Familiarity with marketplace tools and social commerce platforms

• Company pension
• Employee discount
• Free flu jabs
• On-site parking
• Flexible working times

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