data-informed Content Lead

You will define and drive a content strategy that meets both user needs and business goals, leveraging deep expertise in content quality, user insight, and analytics. You'll collaborate closely with cross-functional teams to build a content engine that is scalable, measurable, and impactful - all while ensuring exceptional user experience., * Define and lead a full-funnel multi-media content strategy strategy for a new mobile health & wellness app - from user need to ideation, creation, performance analysis, and iteration.

• Champion content quality - set the bar for excellence, ensuring all formats deliver tangible value to users and measurable results to the business.
• Partner with UX researchers and data analysts to gather and interpret user behavior insights, shape hypotheses, and translate them into high-performing content experiences.
• Lead content ideation sessions that combine creativity with behavioral data, resulting in innovative, industry-leading formats and approaches.
• Oversee and guide the full lifecycle of multimedia content production (video, audio, text, interactive) - from concept and creation to launch, scaling, and ongoing optimization.
• Own content experimentation strategy - collaborate with analysts to design A/B tests, interpret data, and apply learnings to improve UX and outcomes.
• Leverage analytics tools (e.g., Amplitude, YouTube Analytics) to monitor key KPIs such as retention, content engagement, and conversion - and act on insights.
• Collaborate cross-functionally with product, design, growth, and subject matter experts to ensure content aligns with overall product vision and user journeys.
• Present content plans and performance results to stakeholders clearly and confidently, incorporating feedback and cross-team input.
• Ensure adaptability of content - understand how in-product content can be reused or adapted across CRM, acquisition, and retention channels to maximize reach and impact.

• Experience managing content within a mobile app environment, ideally in wellness, health, fitness, or educational platforms.
• Content Strategy for Product: Proven track record of building and executing impactful content strategies inside digital products (beyond marketing), ideally in health, wellness, or edtech.
• Content Quality Leadership: Strong editorial sense and understanding of what makes content engaging, credible, and valuable in a product context.
• UX & Research Collaboration: Experience applying user insights in partnership with research teams to shape and iterate content approaches.
• A/B Testing & Performance Mindset: Demonstrated ability to run structured experiments, test hypotheses, analyze outcomes, and apply learnings.
• Analytical Thinking: Skilled in interpreting data to inform decision-making, set KPIs, and measure performance. Familiarity with tools like Amplitude or similar.
• Multi-format Expertise: Comfortable managing and delivering a variety of content types (video, text, interactive, etc.) with a strong sense for visual storytelling and tone.
• Cross-functional Collaboration: Strong communication and project management skills, able to align multiple stakeholders and integrate feedback.
• English Fluency: Excellent written and verbal English for effective communication across global teams.

Nice to Have

• Familiarity with content operations tooling, CMS systems, or internal content platforms.

Welcome to Welltech-where health meets innovation! As a global leader in Health & Fitness industry, we've crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys-all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves., ️ Recruiter call --> ️ Meet a team member --> ️ Skills assessment--> ️ Meet the Leadership team Why You'll Love Being Part of Welltech: * Grow Together: Join a culture that champions both personal and professional growth. Here, you'll thrive as we learn, evolve, and succeed together. * Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. * Results-Driven: We're all about achieving meaningful outcomes. It's not just about the effort, but the difference we make every day. * We Are Well-Makers: Be part of a movement that's creating a healthier, happier world. Together, we make well-being a reality!