Andrew MacLean
Developer Tested, Educator Approved
#1about 4 minutes
Viewing developers as learners instead of customers
The talk reframes developer relations by comparing the traditional marketing funnel to an educational pyramid, emphasizing learning over sales.
#2about 5 minutes
Applying social learning theory to live coding streams
Live coding streams are effective when they apply social learning theory by being memorable, replicable, and motivating for viewers.
#3about 2 minutes
Designing hackathons with constructionist learning principles
Hackathons become more effective by incorporating constructionism, focusing on meaningful projects, productive failure, and diverse sharing opportunities.
#4about 4 minutes
Managing online communities with operant conditioning
Effective community management relies on principles of operant conditioning by setting clear rules, ensuring moderator presence, and reinforcing positive behavior.
#5about 4 minutes
Improving documentation with differentiated instruction
Documentation can be improved by applying differentiated instruction, which involves providing multiple learning paths and formats for different skill levels.
#6about 1 minute
Key takeaways for educating your developer community
The core message is to focus on educating developers by making activities memorable, meaningful, clear, and accessible, rather than just funneling them.
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Matching moments
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The origins and evolution of developer relations roles
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03:27 MIN
Combining development skills with communication and teaching
Finding Your Way in Tech
04:04 MIN
The value of networking at developer conferences
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02:13 MIN
The value of community and knowledge sharing at conferences
Let's Talk Quality! - Lilia Gargouri
03:42 MIN
The history and mission of WeAreDevelopers
Official Opening of WeAreDevelopers World Congress 2025
06:02 MIN
The future of developer culture and DevRel
Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding
08:57 MIN
Transitioning from teaching to a career in developer relations
WeAreDevelopers LIVE - Moving into DevRel, The death of search APIs, Building with empathy and more
10:38 MIN
Reaching developers beyond in-person events
Stop Wasting Money on Ads: How to Actually Reach Developers
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+1
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+2
My Job Glasses
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+4